‘N’ number of internet marketing trends and strategies have come over the years. Many stayed due to the enormous potential they had and many others were not so lucky. Of all the companies in the world, it is the small and medium businesses that benefit the most from these successful internet marketing trends, but the key is to identify them early. Here are some of the most potential marketing trends of this time and the times to come.

Pay Per Click (PPC)

Pay per Click (PPC) idea was introduced to the business world a little after the new millennium started. But this trend is taking off only now and will be a very apt one for small and medium businesses. With very tight budget SMBs always struggle to prevent unnecessary expenses and with PPC they only have to spend the when somebody clicks on their ads. Thus this helps in increasing responses and visibility.

Cost Per Action

PPC is good, but Cost per Action or Pay Per Lead is even better. This is the elephant in the room; it gives you 100 percent return of investment. By paying for leads or sales rather than click you are ensuring that you are paying only when you get revenue from it. The model is not available readily in the market yet but there are players like ‘Pennyful’ that deploys similar models. By negotiating a cost per action or PPL, SMBs can ensure not even a single rupee is wasted.

Know your Customers

Knowing who your customers are, where they are from, what they are interested and then providing them with products, solutions and offers that suit them the most, makes much sense. This is the social way of marketing and SMBs. Web analytics can help doing this. In this social world all the necessary information about your customers is out there, all you have to do is find the right ones. Once this is done, you can tailor your offers according to the psyche of individual customers thus increasing the possibility for a lead several times. Try it once, and you will love it.

Mobile Pull Marketing

Unlike mobile push marketing where you just send your customers SMS advertisements, here you actually send them offers, discounts and a channel to respond. Thus a two way communication channel is opened and the customers feel less annoyed by your SMS ads. This model helps to keep your prospective customer interested in your company and more engaged when compared to push marketing. Come on; let us make your customers an offer they can’t refuse.

Be Social

Web analytics can help you track your customer’s purchasing behaviour, but to be wiser, seize the best of customer relationship management. Social CRM is a fad to cash in if you could amply observe your customers and learn their likes, dislikes and other useful personal information from social network profiles. For instance, if you can make out a shutterbug and his dilemma regarding his camera upgrade, it’s an ultimate opportunity to push offers on the latest cameras.

Customer referrals

This is a great way of multiplying your business once you have a substantial customer base. There is a vast internet space out there and your customers could be talking about you or your products. Make use of social-media monitoring tools and get close to your customer’s conversation. Make a courteous move to push your products further or at least get a positive rating or referral. Remember, word of mouth is immediate and extensive on internet.

Play local

If you were trying to be visible everywhere on the internet, it’s time to narrow down your aim to particular areas with local search marketing. Since search engine giant Google will continue to thrust more on local search results, find better ways to get into local results with new and competitive leads.