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Friendship is a lasting memory

The color of friendship... forever..

Memory is a way of holding onto the things you love, the things you are, the things you never want to lose. Friendship in my life has become a memory to be remembered as the everlasting sweetness. How strange are those old recollections that haunt us, without our being able to get rid of them!

Friendship Day is a day for celebrating love and care of the two communed companions. The has been celebrated in several countries for many years. The idea of a World Friendship Day was first proposed on 20 July 1958 by Dr. Artemio Bracho during a dinner with friends in Puerto Pinasco, a town on the River Paraguay.

This friendship initially created by the greeting card industry, internet and social media took a vital role in the spreading this custom. The tradition became very strong in US in 1919 and started to spread across other continents. Showing mutual love and care, exchange of Friendship Day gifts like flowers, cards and wrist bands came to existence.

Friendship Day was originally promoted by Joyce Hall, the founder of Hallmark cards in 1930, intended to be 2 August and a day when people celebrated their friendships by sending cards. The second of August was chosen as the center of the largest lull between holiday celebrations. Friendship Day was promoted by the greeting card National Association during the 1920s but met with consumer resistance - given that it was her too obviously a commercial gimmick to promote greetings cards. By the 1940s the number of Friendship Day cards available in the US had dwindled and the holiday largely died out there. There is no evidence to date for its uptake in Europe; however, it has been kept alive and revitalized in Asia, where several countries have adopted it.

In honor of Friendship Day in 1998, Nane Annan, wife of UN Secretary-General Kofi Annan, named Winnie the Pooh as the world's Ambassador of Friendship at the United Nations. The event was co-sponsored by the U.N. Department of Public Information and Disney Enterprises, and was co-hosted by Kathy Lee Gifford.

Later on some friends acknowledge on this day each other with exchanges of gifts and cards on this day. Friendship bands are very popular in India, Nepal, Bangladesh and parts of South America. With the advent of social networking sites, Friendship Day is also being celebrated online. The commercialization of the Friendship Day celebrations has led to some dismissing it as a "marketing gimmick". But nowadays it is celebrated on the first Sunday of August rather than 30 July. However, on 27 July 2011 the 65th Session of the United Nations General Assembly declared 30 July as "International Day of Friendship".

"Don't walk behind me; I may not lead. Don't walk in front of me; I may not follow. Just walk beside me and be my friend" said, Albert Camus.

Friend in need is friend indeed. So let’s enjoy and love, care our own friends

 

Author : Royston Pinto 

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